Johnny Morris, Bass Pro Shops, Cabela's donating more than 55,000

Johnny Morris, Bass Pro Shops and Cabela's donating more than 40,000 rods and reels across North America in challenge to get more kids outside - Bass Pro

Johnny Morris, Bass Pro Shops and Cabela's donating 50,000 rods and reels across North America to inspire more kids to get outside - Bill Dance Outdoors

Bass Pro founder donates fishing rods, tells kids to go outside

One of America's Most Reputable Companies - Johnny Morris Nature Resorts

Russ Chargualaf Fishing

Gone Fishing: Bass Pro Shops and Cabela's Move to Get Kids Outside - Mpls.St.Paul Magazine

Bass Pro Shops Founder Johnny Morris invites everyone to Get Back to Nature in Super Bowl debut

Bass Pro Shops Donates 55,000 Fishing Rods And Reels To Keep Youth Fishing

The Bass Pro Shops Story - Bass Pro