Berkley Hard Baits in Fishing Lures & Baits

Berkley Scented Flicker Shad 5 cm / Pearl White (FSFSH5M-PW)

Berkley Hit Stick Jerkbait 4.5

Introducing Berkley Scent to Hard Baits with the Berkley Scented

Berkley Hard Bait & Fishing Lures - Pure Fishing

Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley Krej Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work.

Berkley Krej 100 Jerkbait Stealth Shad

Berkley Hard Baits in Fishing Lures & Baits

Berkley Flicker Shad 5 Jointed Slow Rise 5-7 ft FFSH5J Firetail

BERKLEY CHOPPO SALTWATER TOPWATER BAIT: A specialized top water lure, the Berkley Choppo is easy to use and designed to deliver explosive top water

Choppo Saltwater Fishing Hard Bait

Berkley - Power Blade Standard Spinnerbait