Cordell C78 Big O Natural Crawdad

Cotton Cordell Big O C78 Smokey Joe

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and

Cordell C78 Big O

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

Cotton Cordell Big O C77 Oxbow

Cotton Cordell - TomarAventura

Cotton Cordell Big O

Cordell C78 Big O Crawdad

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

Cotton Cordell Big O Super Shad 1/3 oz

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and

Cordell C78 Big O

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

Cotton Cordell Big O C77 Chartreuse

Cotton Cordell Big O C78 Fire Tiger

Cotton Cordell Big O Square-Lip Crankbait Fishing