Featured Lure: YUM Swurm - On The Water

The versatility of the YUM Pulse Swimbait makes it a valuable addition to every tackle box. Its hard thumping tail and ribbed body generate a

Yum Pulse Swimbait

Yum Lures, by Naomi Herrera, Mar, 2024

Ryan Stevens, Author at On The Water

Ryan Stevens, Author at On The Water

The Blakemore Yum Runner is a perfect choice for anglers of all levels. The hinged button tail and downward-facing ribs of the Yum Pulse Swimbait give it intense, responsive action. The Road Runner head is equipped with a ball-bearing swivel, nickel over brass blade, and a 4/0 premium sticky sharp hook to promote a positive hook-up percentage. Available in 1/4 and 3/8, the Blakemore Yum Runner is an ideal lure for any situation.

Blakemore 1/4 oz Yum Runner Chartreuse Clear Shad

Delong Lures Weedless Pre-Rigged Fishing Lures Bass Set, Pike, and Anything in Between - Made in USA - Extra Durable Soft Plastic

Delong Lures Weedless Pre-Rigged Fishing Lures Bass Set, Pike, and Anything in Between - Made in USA - Extra Durable Soft Plastic Swimbaits for Bass

Do Nothin' for Livescope, Active Target and Mega Live: Changes You Must Make to Fish with Forward Scanning Sonar, High Country Boats

The 98XR is a quick diving jerkbait that has a slender, tapered backside. Internally, the Lucky Craft Lightning Pointer XR features an advanced

Lucky Craft Lighting Pointer 98 XR 4” Slow Sinking Rip Bait 1/2oz Jerkbait -PICK

Flipping the YUM Swurm soft jerkbait for bass

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches bass when other lures fail. The Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Yum Dinger Bama Bug 5 in