New Bait - Pure Fishing

Featuring our FlashDisc technology, the new Dime series delivers balsa-like action that runs true right out of the box, with sticky sharp…

Fishing tackle from the world's most trusted fishing gear brands - Pure Fishing

Berkley® Fishing is your one-stop shop for fishing baits. – Berkley® EU

Berkley Power Bait Pre-Rigged Swim Shad - 7/8oz Chartreuse Shad

New Bait - Pure Fishing

Elevate your arsenal with the Berkley Krej and experience the synergy of advanced sonar technology, and expertly crafted lure performance

The new PowerBait Paddlin' PowerStinger combines the lifelike body & honeycomb technology of the PowerStinger with a paddletail for a l

Berkley Topwater & Wake Baits - Pure Fishing

Berkley PowerBait New for 2023