Original Southern Shad

Bite Size Herring 2023

6th Sense Fishing - Soft Plastics - Flush 5.2 - Gizzard Shad

Rapala Original Floating F03BTR Brook Trout

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Down South Lures Texas Roach

Down South Lures - Southern Shad – Coastal Marsh

Down South's Southern Shad is a go-to for Gulf Coast fisherman targeting redfish, flounder, trout and snook. Made of durable plastic, these lures are

Down South Lures Southern Shad

Bomber Fat Free Shad Jr. BD6FDTFS Threadfin

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Down South Lures Burner Shad, Bone Diamond

Original Vintage Tin Can Label 1920s Columbia River Shad Fish

Down South Lures - Southern Shad – Coastal Marsh

Southern Appalachian Lures V Series Crankbait – Custom Tackle Supply

Down South Lures' Mike Bosse - Gulf Coast Mariner Magazine

Down South and Coastal Marsh believe in producing the finest quality soft plastics that are dedicated to the “skinny water enthusiast” of saltwater

Down South Lures - Southern Shad

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Down South Lures Plum Chartreuse

DOWN SOUTH LURES