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The Jake is a classic big fish lure. It’s narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts to swim upright. The “high-impact” lip is designed to hammer the structure, trees or rocks, driving the large trophy-class fish to take action. Available in 6, 8, 10 and 14 inch versions, it is equally effective, cast, trolled or twitched.

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