Pure Fishing Brands: Berkley Hard Bait

Berkley PowerBait Nessie – Taking Glide Baits Into Uncharted

Berkley's Innovations Wins Best of Category for Freshwater Hard

Berkley's SlobberKnocker Bladed Jigs are built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matters most to fish. The through head design features a durable dowel-eliminating blade break off.

Berkley SlobberKnocker Jig White / 3/8 oz.

Berkley Wins Best of Category for Freshwater Hard Bait and Soft Bait

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!.

Berkley PowerBait Pogy Swim Shad

Choppo – Berkley® EU

Berkley Fishing Shares New Forward-Facing Sonar Optimized Baits

Casting for Bass or Trolling for Walleye the Berkley Money Badger Crankbait will Catch More Fish and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive delivering rod shaking, tail-thumping action. Clicking sound system is tuned to delivers a fish calling balance of sound and action. This bait excels at casting to structure or trolled at a variety of speeds from 1 to 5mph. Draw out the Money Badger hunting actions with highspeed retrieves or trolling.

Berkley Money Badger Crankbait Black Gold 4

Fishing tackle from the world's most trusted fishing gear brands