Rapala Fishing Lures & Baits

Shad Rap Elite 75 3 Crankbait by Rapala - The Shad Rap Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a profile of a natural shad baitfish, and the swimming action of a wounded minnow. Equally effective cast or trolled, performing from ultra-slow presentation to super fast without fail. Slightly heavier for their size which means longer casts.

Rapala Shad Rap Elite 55 Gilded Hot Steel

Rapala X-Rap Otus 17cm Live Rainbow Trout • Price »

Rapala Jigging Rap balanced ice-lure

Rapala X Rap Magnum 16cm Gold Green Mackerel • Price »

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floater - Firetiger

Rapala Fishing Lures & Baits

Sinking at a consistent rate of one foot per second the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended at the weed tops or holding on bottom structure the CountDown can get you to them consistently. Trolled or cast this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMC black nickel hooks each lure is hand-tuned and tank-tested to swim perfectly right out of the box.

Rapala Countdown Rainbow Trout

Rapala Countdown Elite (CDE75) 75mm/3 10g (Gilded Wakasagi) • Price »

The Rapala Original Floating 07 Fishing Lure is the one that started it all and is still the number one go-to! Whether twitched on top as surface

Rapala Original Floating 07 Fishing Lure - Clown