Saltwater Soft Bait - Pure Fishing

Saltwater Fishing - Pure Fishing

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! outfishes live bait in head to head field tests.

Berkley Gulp! 6 Grub - Nuclear Chicken

Berkley Gulp Saltwater Sandworm Bloody 2in

Ideal for those slick calm days when you need a more finesse approach, the Berkley Drift Walker provides a subtle action that will trigger even the wariest of fish. Constructed with a slim hydrodynamic profile, the Berkley Drift Walker produces a long walking stride to maximize time in the strike zone without moving forward, which is perfect for lure shy fish that won't commit to other baits.

Berkley Drift Walker Saltwater - Pearl White

BERKLEY Powerbait Saltwater Giant Soft Bait POWER HERRING 300g

URBN All Lures Kit – Berkley® EU

Berkley 5 Sweet N Sour Chicken Gulp! Saltwater Jerk Shad

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft

Berkley Gulp! Saltwater Grub Fishing Soft Bait

Berkley® Fishing is your one-stop shop for fishing baits

Berkley Gulp Minnow 3 Soft Plastic Lures Fishing Lures

Saltwater Jigs - Pure Fishing

Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley PowerBait Power Switch - 3in - HD Blacknose Shiner

The Saltwater PowerBait® CullShad is the next level paddletail soft bait for inshore fishing. The paddletail provides a lifelike swimming action to

PowerBait® Saltwater CullShad