Up and Coming from Rapala and VMC

Key changes to move Rapala VMC forward

Rapala VMC Cutting Jobs, Looking for Cash as H1 Results Disappoint

According to IGFA records, this hard-bodied lure is considered the top choice for saltwater fishing. Specifically designed for aggressive species like blues, tarpon, tuna, and wahoo, the Rapala Magnum CountDown is built to withstand intense conditions. With features including a metal lip, welded line tie, heavy-duty split rings, and Perma Steel hooks, this lure offers both durability and exceptional performance.

Rapala Countdown Magnum Sinking Minnow 110 mm 24G Blue

From Home Office to Boat Office – How Rapala VMC Created a Safe and Inspiring Workspace in the Middle of a Pandemic - Rapala VMC

Rapala VMC Corporation – Tag my Fish

How the Tokyo Rig is Changing How Seth Feider Fishes

How the Tokyo Rig is Changing How Seth Feider Fishes

How the Tokyo Rig is Changing How Seth Feider Fishes

Walters makes a splash in debut as Rapala® Pro

The Lure that Changed Fishing

STORM THUNDER SLIDE MINNOW -BIG GAME -20 cm-120g-RAPALA & VMC CORP.

Rapala VMC completes 13 Fishing deal

X-Rap Magnums run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards textured translucent body, internal holographic foil, 3D holographic eyes.

Rapala XRMAG30 X-Rap Magnum Lure, Gold Green Mackerel, 6.25