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The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard

Ultra Light Rippin' Rap®

Rapala® CountDown® Squid Rapala® International Site

Original Floating®

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and in tune

Rattlin' Rapala®

Swimming just below the surface (0-4'), Walk-The-Dog anglers can use this incredibly effective technique anytime, anywhere. Chop, wind, even rough

X-Rap® SubWalk™

Countdown® Elite

Rapala® X-Light Mid-Runner

X-Rap® Shad

Ultra Light Minnow®

With its jointed body, the X-Rap® Jointed Shad produces an exaggerated swimming motion, sometimes just the ticket to turn on sluggish fish. Cast or

X-Rap® Jointed Shad

Skitter V