Toilet paper rolls in the US are steadily shrinking. This is why
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Is inflation leading to smaller toilet paper rolls or less
How Far Can 'Shrinkflation' Go? - WSJ
toilet roll
Wiped out: America's love of luxury toilet paper is destroying
Bernard Mendelman: Significant shrinkage
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Toilet paper manufacturers shrinking rolls and keeping prices the
Your toilet paper roll is slimming down
Roberto A. Ferdman
Goodbye paper towels, hello zero-waste alternative! — ACAP Saint John
No, you're not imagining it — package sizes are shrinking