Rapala Lures: Revolutionizing the Art of Angling

The Rapala Original Floater is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait,

Rapala Original Floating Minnow 09 Fishing Lure 3.5 3/16oz Hot Steel

Original Floating®

Rapala Original Floating F03BTR Brook Trout

Rapala Lures: Revolutionizing the Art of Angling

Rapala Original Floating 03 Blue

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a 3-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floater 13 Silver Fluorescent Chartreuse

Rapala Lures: Revolutionizing the Art of Angling

Quick-Dive Resting Position Extra Thin Polycarbonate Lip Perfect Balance Long-Casting up to 150 ft. Balsa Wood Construction

Rapala Dives-To 10 Fishing Lure

The Lure that Changed Fishing